What is the difference between (a) all possible causes and (b) probable causes?
Answer to relevant QuestionsWhat are some relevant factors in determining research objectives? Explain why firms may not have a need for marketing research. Distinguish among the various types of test marketing. In what situation would a continuous panel be more suitable than a discontinuous panel? Under what situation would a discontinuous panel be more suitable than a continuous panel? Discuss the disadvantages of secondary data?
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