What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer
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What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.
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Consumerfranchisebuilding promotions are those that are designed to communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity and image They are de...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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