What is the difference between a product distribution franchise and a business format franchise?
Answer to relevant QuestionsDiscuss the channel structure of a single-unit franchise versus a multi-unit franchise. Are there some downsides to franchise channels? What are they from the perspectives of franchisor and franchisee? Franchise channels are just a particular type of marketing channel. Discuss this statement. What role can marketing channels play in helping the service provider to tangibilize the service? How does this relate to the other strategic components of the marketing mix? Discuss some of the major factors that have made growing numbers of U.S. firms seriously consider international marketing.
Post your question