What is the difference between a skimming price strategy and a penetration pricing strategy? Under which circumstances

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What is the difference between a skimming price strategy and a penetration pricing strategy? Under which circumstances is each most likely to be used?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:31 AM

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What is the difference between a skimming price strategy and a penetration pricing strategy? Under which circumstances

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Skimming pricing strategies or marketplus pricing involve intentionally setting ...View the full answer

Contemporary Marketing

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