What is the difference between a strategy and a tactic?
Answer to relevant QuestionsWhat kinds of messages and communications channels would you use for a passive audience? For an active information-seeking audience?What are the advantages of systematic tracking and content analysis of news clippings?What is risk communication? How does it differ from crisis communication?What are some characteristics of Millennial, also called the E-Generation?When the media call about an employee, what kinds of information should the public relations person provide? What other approaches can be used?
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