What is the difference between anonymity and confidentiality? What obligations does a researcher have with respect to confidentiality?
Answer to relevant QuestionsHow should a marketing researcher help top management better understand the functions and limitations of research? Go back and review the example of a researcher wishing to conduct research about consumers and tattoos discussed in the chapter. A) What ethical concepts does the example illustrate? B) Describe a way in which the research ...Imagine a study being conducted by a senior manager at Apple who is interested in driving more business through iTunes. The manager’s ideas require a huge capital investment and are predicated on Apple operating systems ...What types of situations call for qualitative research? Do you believe it is ethical for an employer to mine social networking sites for personal information about employees? Does it matter if the information refers to behavior solely away from work or that is somehow tied to ...
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