What is the difference between channel strategy and logistics management?
Answer to relevant QuestionsIdentify the various flows in marketing channelsand the direction of the flows. Why is the concept of channel flows useful for a better understanding of channel management? One of the major themes presented in this chapter is the need for choice as to how products and services are made available to customers. Thus, multi-channel strategies that provide a wide range of channels including an ...Why do you suppose the average costs of performing many distribution tasks are lower for intermediaries and facilitating agencies than for producers and manufacturers? The Census of Wholesale Trade and the Census of Retail Trade are published every five years by the Department of Commerce. The most recent census was taken in 2002 and the one before that was in 1997. However, the actual ...Price maintenance, refusal to deal and resale restrictions all represent attempts by the supplier to exercise control over its channel members. What are the legal limits on the degree of control the supplier can exercise ...
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