What is the difference between discovery and evaluation in the process of opportunity recognition? Give an example

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What is the difference between discovery and evaluation in the process of opportunity recognition? Give an example of each.

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 06:54 AM

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What is the difference between discovery and evaluation in the process of opportunity recognition? Give an example

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Discovery is the process of becoming aware of a new business concept For examp...View the full answer

Strategic Management Text and Cases

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