What is the difference between objective performance of a product and the subjective performance of a product?

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What is the difference between objective performance of a product and the subjective performance of a product? What are the implications of this difference for the measurement of the value of a performance difference between two products?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:16 AM

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What is the difference between objective performance of a product and the subjective performance of a product?

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A products objective performance involves results that are a matter of observable facts as op...View the full answer

Pricing Strategies A Marketing approach

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