What is the difference between Proactiv’s core product and its actual product? Describe its actual product and your assessment of whether the actual product provides an attractive mix of characteristics.
Answer to relevant QuestionsIn a short paragraph, describe ModCloth’s brand. What are the strengths and weaknesses of the brand. What is meant by a firm’s “positioning” strategy? Briefly describe the difference between a provisional patent application and a utility patent application. If successful, which of the two applications awards an inventor a patent? What is a copyright? What are the two primary purposes of conducting an intellectual property audit? What risks does a company run if it doesn’t periodically conduct an intellectual property audit?
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