What is the difference between product placement and branded content?
Answer to relevant QuestionsBriefly describe the following media terms: a) Format (of a radio station) b) Broadsheet and tabloid c) Paid circulation and controlled circulation d) Posters and backlit posters (outdoor) e) Clutter and cluster What role does CPM play in media selection? How is it calculated? Given the nature of Canada’s population and where the bulk of the population is located, when is it practical to implement a national media campaign? When do regional media campaigns or key market media campaigns make ...What are the major forms of direct response advertising? Briefly explain the following email advertising terms: a) Permission- based email b) Sponsored email c) Opt- in list d) spam
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