What is the difference between technological alliances and market alliances? Provide examples of both types of alliances and how they can increase a firm’s sales.
Answer to relevant QuestionsHow does a joint venture differ from a strategic alliance? Spend some time studying Chipotle, the popular Mexican food restaurant chain. What growth strategies has this firm used? What challenges do you think Chipotle faces today in terms of its future growth potential? The top five reasons new products fail are presented in Table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firm’s failure? Why? What is a product line extension strategy? Provide an example of a product line extension strategy and describe how its effective use might increase a firm’s sales. To what degree do you think Wahoo’s Fish Taco has been too conservative in its expansion?
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