What is the diffusion process? What pattern does the diffusion process appear to follow over time?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:59 AM

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What is the diffusion process? What pattern does the diffusion process appear to follow over time?

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The process by which innovations spread to ...View the full answer

Consumer Behavior Building Marketing Strategy

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