What is the external environmental analysis process (four parts)? What does the firm want to learn when using this process?
Answer to relevant QuestionsWhat are the seven segments of the general environment? Explain the differences among them. How should BP have handled an external environmental analysis and what environmental changes and trends (opportunities and threats) might they have discovered? What are capabilities? How do firms create capabilities? Will Zappos’ competitive advantage be sustainable? Is the differentiation strategy appropriate for Starbucks? Why or why not? Now or in the future?
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