What is the foot-in-the-door technique? How does self-perception theory relate to this effect?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:30 AM

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What is the foot-in-the-door technique? How does self-perception theory relate to this effect?

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Selfperception theory helps to explain the effectiv...View the full answer

Consumer Behavior Buying, Having and Being

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