What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:32 AM

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What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy?

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The importance of cultural empathy to the foreign marketer is that being culturally sens...View the full answer

International marketing

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