What is the major dilemma that Mr. Scheller faces in the case? What should he do?

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Strategic Management Concepts

ISBN: 978-1259913747

3rd edition

Authors: Frank Rothaermel

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Question Posted: Sep 28, 2016 08:52 AM

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What is the major dilemma that Mr. Scheller faces in the case? What should he do?

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The key problem Dr Scheller faces is managing the tradeoff between exploitation defined as applying current knowledge to enhance firm performance in the short term and exploration defined as searching ...View the full answer

Strategic Management Concepts

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