What is the purpose of an elevator speech? Why is preparing an elevator speech one of the first things an entrepreneur should do in the process of raising money?
Answer to relevant QuestionsWhy is it so important to get a personal introduction before approaching a potential investor or banker? What is the purpose of the investment bank in the initial public offering process? Ed Sayers just returned from a meeting with his banker with a frustrated look on his face. He tosses his keys on the kitchen counter and tells his wife, “I just can’t understand where my banker is coming from. I have a ...Do you think Kickstarter is a viable alternative to raising equity funding or debt financing? If so, under what circumstances? What’s the right way and what’s the wrong way to approach a blogger about writing a post about a particular company?
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