What is the purpose of developing a formal retail strategy? How could a strategic plan be used

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What is the purpose of developing a formal retail strategy? How could a strategic plan be used by a restaurant chain?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:53 AM

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What is the purpose of developing a formal retail strategy? How could a strategic plan be used

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By definition a retail strategy is the overall plan that guides the firm It has an influe...View the full answer

Retail Management A Strategic Approach

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