What is the relationship between a companys product development policies and its implementing a product positioning strategy?

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What is the relationship between a company’s product development policies and its implementing a product positioning strategy?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:41 AM

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What is the relationship between a companys product development policies and its implementing a product positioning strategy?

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A product positioning strategy determines what markets are to be targeted with a product In ord...View the full answer

International Marketing & Export Management

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