What is the relationship between an opinion leader and an opinion seeker?
Answer to relevant QuestionsWhat aspects of consumer behavior would interest a financial planner? A university administrator? A graphic arts designer? A social worker in a government agency? A nursing instructor? What is market segmentation? Give three examples of market segments. List three products attributes that consumers can use as product quality signals and provide an example of each. Pepsi invented freshness dating and managed to persuade consumers that this was an important product attribute. Devise a similar strategy for another product category by coming up with a brand new product attribute. How ...What is the difference between a market maven and a surrogate consumer?
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