What is the relationship between CRM and market segmentation?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:59 AM

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What is the relationship between CRM and market segmentation?

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The basic logic of market segmentation is to place customers with simila...View the full answer

Strategic Marketing

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