What is the role of the list broker in direct response advertising?
Answer to relevant QuestionsWhat are the differences among a response list, a circulation list, and a compiled list? What is behavioural targeting, and how is it applied in online marketing communications programs? What does rich media refer to, and how does it work? What does streaming media refer to Is it possible to launch a new product using online communications as the primary medium for creating awareness and interest? What strategies would be necessary to make such a plan work? What types of coupon distribution are appropriate for the early stages of the product life cycle? What distribution is appropriate for the later stages? Why?
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