What is the role of the list broker in direct response advertising?
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Broker
A broker is someone or something that acts as an intermediary third party, managing transactions between two other entities. A broker is a person or company authorized to buy and sell stocks or other investments. They are the ones responsible for...
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A list broker helps a marketing organization find prospec...View the full answer
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Related Book For 
Integrated Marketing Communications Strategic Planning Perspectives
ISBN: 978-0133157871
4th edition
Authors: Keith J. Tuckwell
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