What is the role of the product champion in bringing a new product or service into existence in a corporation? How can companies use product champions to enhance their venture development efforts?
Answer to relevant QuestionsExplain the difference between proactiveness and competitive aggressiveness in terms of achieving and sustaining competitive advantage. Is the corporation with the stronger entrepreneurial orientation also stronger in terms of financial performance? What is the purpose of strategy? What is the structure of the global beer industry? How did eBay pursue international growth?
Post your question