What is the significance of trade area? How does one decide the trading area for a retail

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What is the significance of "trade area"? How does one decide the trading area for a retail store?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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What is the significance of trade area? How does one decide the trading area for a retail

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Trading area data is useful in creating mailing lists evaluating a s...View the full answer

Marketing Research

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