What is the underlying factor responsible for possible differing reactions of consumers versus channel members to a manufacturer-initiated price incentive? Explain.
Answer to relevant QuestionsWhy is participation in the gray market attractive to many distributors and dealers? Discuss. What is meant by conventional norms in margins? How does this concept affect channel pricing policy? Amazon.com became the world’s largest e-book seller by offering new bestselling books for a fixed price of $9.99 regardless of the fame and popularity of the author or the prestige of the publisher. But some publishers ...Discuss the pros and cons of following promotional strategies from the manufacturer’s and channel member’s viewpoints: (a) Cooperative advertising, (b) Promotional allowances, (c) Slotting fees, (d) Displays and ...Retail carpet dealers are in an industry that is deluged with manufacturers’ push promotions on an almost daily basis, making it difficult for any particular carpet manufacturer to attract retailers’ attention with ...
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