What is viral marketing? Guerrilla marketing? Give an example of each.
Answer to relevant QuestionsThis chapter states that people play different roles and that their consumption behaviors may differ depending on the particular role they are playing. State whether you agree or disagree with this perspective, giving ...Will the Web bring people closer together or drive each of us into our own private virtual worlds? Wired Americans are spending less time with friends and family, less time shopping in stores, and more time working at home ...Why do we say that “mindless” decision-making can actually be more efficient? The chapter notes that people respond to very subtle cues in the environment even when they are very unaware of these effects. Can or should marketers exploit these influences? What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions. What are some characteristics of opinion leaders?
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