What is Web analytics? What are the metrics used in Web analytics?

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Dec 30, 2014 11:14 AM

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What is Web analytics? What are the metrics used in Web analytics?

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Web analytics also called Web usage mining can be considered a part of Web mining and aims to descri...View the full answer

Business Intelligence and Analytics Systems for Decision Support

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