What is your opinion of the newer PR techniques such as product placement, product seeding, and social media communications? Will these techniques continue to grow in importance as PR tools? Review the IMC Highlight: Special Events and Social Media Create Buzz for Brands for essential insights into a few of these techniques.
Answer to relevant QuestionsWhat role will social media play in future public relations practice? Will it change the very nature of the way an organization communicates with its publics? Conduct some secondary research on this issue and formulate an ...Developing the event concept is the initial stage of planning an event. What are the key decision areas in this stage? Briefly explain each. Identify and briefly explain the main classifications of event marketing. In relationship selling, what is meant by the phrase “positioning the product in the customer’s mind”? Evaluate the personal selling strategies of the follow-ing retail businesses: Future Shop, Best Buy, and Canadian Tire. Do the style and nature of personal selling vary from one business to the other? Which approach is more ...
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