What is your opinion regarding the ethics of product placements (e.g., cigarettes, alcohol) in movies targeted at children? Identify the arguments on both sides of the issue, and then present your personal position.
Answer to relevant QuestionsIs targeting unethical or just good marketing? Identify the arguments on both sides of the issue, and then present your personal position. What are your views on the targeting of products to kids (i.e., children between the ages of 4 and 12)? Aside from your personal views, discuss the issue of targeting to children from two additional perspectives: first, that ...Demographers tell us that U.S. households are growing in number and shrinking in size. What specific implications do these changes hold for companies that manufacture and market products such as appliances, consumer ...Explain why attention is highly selective and what implication selectivity holds for brand managers and their advertising agencies. Apply the hierarchy of marcom effects framework (see Figure 8.1) to explain the evolution of a relationship between two people, beginning with dating and culminating in a wedding.
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