What key employees did Gold recruit to be members of his new-venture team?
Answer to relevant QuestionsWhat criteria did Gold establish and use when forming a board of directors? How might consultants help Zappos deal with two key challenges (as mentioned in the case) the firm faces today? In your opinion, what factors in the business environment encourage firms to partner to compete? What is the purpose of an elevator speech? Why is preparing an elevator speech one of the first things an entrepreneur should do in the process of raising money? What is meant by the term burn rate? What are the consequences of experiencing a negative burn rate for a relatively long period of time?
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