What kinds of publicity would work best at a company that markets tractors, combines, and other farm equipment to farmers? Why would the publicity you suggest be effective?
Answer to relevant QuestionsHow would your local newspaper be affected if local supermarkets switched their weekly advertising and instead used a service that delivered weekly freestanding ads directly to each home? Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a priceoff coupon? Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of products? If not, for which types are they most suitable? Would consumers be better off if all nations dropped their antidumping laws? Explain your thinking. Why would a manufacturer offer a rebate instead of lowering the suggested list price?
Post your question