What kinds of questions should the channel manager seek to answer in appraising the general growth prospects of channel members?
Answer to relevant QuestionsSouthland’s 7-11 stores consist mostly of independent franchisees. Even though the franchisees are independent businesses, Southland is able to get detailed performance data on all phases of their operations on a daily ...What was meant by the claim that the “Internet changes everything?” Discuss the five flows in marketing channels and how these relate to the use of the Internet as an electronic marketing channel. 1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in touch with its many customers and to establish a forum to foster a ...Snap-on Tools is the franchisor for a unique business format franchise that uses franchisees in mobile vans to sell high quality tools and equipment to professional mechanics. The franchisees bring the tools and equipment to ...
Post your question