What methods could Sarah employ to take her initial blog research further, disaggregate comments more and delve into the topic in even greater depth?

Sarah had always had a keen interest in movies and when choosing a topic for her final research project in her tourism course she decided she wanted to investigate the concept of film induced tourism. She had read articles by authors such as Beeton (2005), Hudson and Ritchie (2006) and Grihault (2007) which had fuelled her interest further. These articles seemed to take an approach of focusing on marketing and other business related aspects on the importance of film induced tourism to a destination. From her early reading, Sarah felt she wanted to look at other avenues of interest to her. She decided that she wanted to investigate the reasons why some people were influenced by films in choosing their holiday destinations