What methods would you suggest to assess the potential commercial success for the following new products? (a)

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What methods would you suggest to assess the potential commercial success for the following new products?
(a) A new, improved ketchup;
(b) A three-dimensional television system that took the company 10 years to develop;
(c) A new children’s toy on which the company holds a patent.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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