What one variable is the best indicator of social class? What are some other important indicators?
Answer to relevant QuestionsWhat aspects of consumer behavior would interest a financial planner? A university administrator? A graphic arts designer? A social worker in a government agency? A nursing instructor? What is “big data”? Why might a person’s social class not change when he or she earns more money? The average American teenager spends well over 8 hours a day in front of a screen, whether smartphone, PC, TV or tablet. One study reported increasing physical isolation among Internet users; it created a controversy and ...What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions. What are some characteristics of opinion leaders?
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