What product characteristics influence an innovations rate of adoption? Discuss the characteristics of mobile navigation systems in

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What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of mobile navigation systems in relation to the rate of adoption.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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What product characteristics influence an innovations rate of adoption? Discuss the characteristics of mobile navigation systems in

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Characteristics such as initial and ongoing costs risk and uncertainty and social approval influence ...View the full answer

Principles of Marketing

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