What questions should a researcher ask about secondary data in deciding whether or not the data are useful?
Answer to relevant QuestionsWhat factors might discourage a researcher from using a particular secondary data source? Try to find the U.S. market share for the following companies using less than 30 minutes to do so: • Home Depot • Burger King • Marlboro • Google • Was this task difficult? If so, why do you think it is this ...What is do-not-call legislation? What effect has it had on survey research? What type of survey approach is most likely to yield the highest response rate? What approach (es) will yield the lowest response rate? What can be done to improve response rates in e-mail and Internet surveys? Define interactive and non interactive survey approaches. Why might a researcher choose an interactive survey approach over a non interactive survey approach?
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