What questions would you want answered if you were trying to evaluate the effectiveness of a business unit’s sales force strategy?
Answer to relevant QuestionsDiscuss some of the advantages and limitations of recruiting salespeople by hiring the employees of companies with excellent training programs. Direct marketing is similar in many ways to advertising. Why is it important to view direct marketing as a specific group of promotion methods? What are the major approaches to organizing the marketing function for international operations? Discuss the factors that may affect the choice of a particular organization design. Is a trend toward more organic organizational forms likely in the future? Discuss the similarities and differences between strategic marketing planning and evaluation.
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