What reasons can you give for certain industries investing considerably larger proportions of their sales in advertising

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What reasons can you give for certain industries investing considerably larger proportions of their sales in advertising than other industries?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:40 AM

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What reasons can you give for certain industries investing considerably larger proportions of their sales in advertising

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Advertising expenditures in the food and pharmaceutical industries as percentages of sales are usual...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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