What reasons do you think Southwest and Air Tran had for merging? What approaches did they use?
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Reasons Increased low cost air fare market power and overcom...View the full answer
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Related Book For 
Strategic Management Competitiveness and Globalization, Concepts and Cases
ISBN: 978-1285425184
11th edition
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
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