What recommendations can you make to the management of a company competing in a rapid growth market to help it identify new competitive threats early enough so that counterstrategies can be developed?
Answer to relevant QuestionsThere are some dangers in concentrating product-market analysis only upon a firm’s specific brand and those brands that compete directly with a firm’s brand. Discuss. Outline an approach to competitor evaluation, assuming you are preparing the analysis for a regional bank holding company. Why are there marketing strategy advantages in using demographic characteristics to break out product–markets into segments? Critically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM? Discuss how CRM creates value for the firm’s stakeholders.
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