What resources and resulting capabilities and core competencies do you see within the Zappos organization that gives it strategic competitiveness?
Answer to relevant QuestionsWill Zappos’ competitive advantage be sustainable? How can each one of the business-level strategies be used to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns? What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis? What impact will market commonality have on competitive responses in the auto industry? What motives might encourage managers to over diversify their firm?
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