What role can internal marketing play in enhancing effectiveness of both planning and implementation?
Answer to relevant QuestionsReview the McKinsey & Co. website. Are there indications that the consulting company is market-oriented? Discuss the major issues that top management should consider when deciding whether or not to expand business operations into new business areas. Visit the website of Project 2000 (www2000.ogsm.Vanderbilt.edu), founded at the Owen Graduate School of Vanderbilt University to determine if the Web provides useful information for market and competitor analysis. Describe ...What recommendations can you make to the management of a company competing in a rapid growth market to help it identify new competitive threats early enough so that counterstrategies can be developed? How can the “balanced scorecard” methods assist managers in their implementation efforts?
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