What role can internal marketing play in enhancing effectiveness of both planning and implementation?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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What role can internal marketing play in enhancing effectiveness of both planning and implementation?

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Internal marketing should be understood and implemented as more than simply internal communications ...View the full answer

Strategic Marketing

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