What role can screening questions play in trying to understand and control systematic variance from sources such

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What role can screening questions play in trying to understand and control systematic variance from sources such as Internet surveys, online panels or other types of directories?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 24, 2015 08:32 AM

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What role can screening questions play in trying to understand and control systematic variance from sources such

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Screening questions can exclude members who do not fit the char...View the full answer

Essentials of Marketing Research

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