What role does consumer promotion play in generating trial and awareness of Real California Cheese? How do

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What role does consumer promotion play in generating trial and awareness of Real California Cheese? How do the consumer promotion tactics reinforce or supplement other marketing elements such as advertising, trade promotion, or public relations?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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What role does consumer promotion play in generating trial and awareness of Real California Cheese? How do

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The CMAB uses a variety of consumer promotion tools including sampling coupons and premiums The role ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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