What role does direct marketing have in a global company's promotion mix? Name three companies that have

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What role does direct marketing have in a global company's promotion mix? Name three companies that have successfully used direct mail or other forms of direct-response advertising

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Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

ISBN: 978-1337614689

9th edition

Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

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Question Posted: Mar 01, 2017 01:11 PM

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What role does direct marketing have in a global company's promotion mix? Name three companies that have

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Direct marketing have a major role in any Global companys promotion mix It is also called direct response marketing Direct response marketing is designed to evoke an immediate response and compel pros...View the full answer

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

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