What role does forecasting play in the supply chain of a mail order firm such as LL Bean?
Answer to relevant QuestionsWhat systematic and random components would you expect in demand for chocolates? What information do the MSE, MAD, and MAPE provide to a manager? How can the manager use this information? What are some key issues to consider when picking an aggregate unit of analysis? How can a firm use pricing to change demand patterns? How is the building of strategic partnerships and trust valuable within a supply chain?
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