What should be included in a report that summarizes the findings of a focus group?
Answer to relevant QuestionsIndicate the advantages and disadvantages of client interaction in the design and execution of a focus group study. What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using the technique. Describe at least three different uses of focus groups. Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the past week? Why or why not? 1. If a mail survey were used, what would be the pros, cons, and special considerations associated with achieving the overriding objective of the survey? 2. Many telephone data-collection companies offer national coverage. ...
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