What social and/or cultural factors played a role in this consumer purchasing the smartphone and data plan?

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What social and/or cultural factors played a role in this consumer purchasing the smartphone and data plan? Which ones do you think were most important and why?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:22 AM

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What social and/or cultural factors played a role in this consumer purchasing the smartphone and data plan?

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